The FDNY Foundation today announced the relaunch of FDNYShop.com, the official online store of the FDNY Foundation. The redesigned website offers a cleaner look, an improved user experience, and new features that make it easier than ever to support the FDNY Foundation’s mission to Better Protect New York.
Shoppers can now enjoy a faster, more seamless checkout, with expanded payment options and donation opportunities to further support the Foundation’s mission. Every purchase made on FDNYShop.com directly supports the FDNY Foundation, the official nonprofit organization of the New York City Fire Department, and its ongoing mission to help provide training, equipment and education for FDNY members, fire and life safety education programs for all of New York City and other initiatives.
“The Foundation’s Board of Directors led the effort to rebuild FDNYShop.com, donating their time and talents to create a website that not only improves the shopping experience, but also strengthens our mission,” said FDNY Foundation Chairman Matthew J. DiLiberto. “Every shirt, every hat, every purchase on the site is about more than merchandise—it’s a way to show love for the FDNY while giving back. Proceeds go directly into programs that support the FDNY’s members, enhance training, and keep New Yorkers safe.”
In addition to the online store, residents and visitors in New York City can check out the retail shop located inside the FDNY Fire Zone at Rockefeller Center. The Fire Zone is an interactive fire safety learning center, where guests can learn from FDNY experts, participate in educational programs, and take home official FDNY merchandise.
The FDNY Shop retail location inside the Fire Zone is located at 61 West 48th Street, New York, NY, 10020.